Doncaster has always punched above its weight. From its railway heritage to its position as one of the UK's key logistics corridors, this is a town that moves things. Now it's starting to move data, too. And for those of us working in commercial property management in Doncaster, that shift matters more than most people realise.

I run Hillway, an RICS-regulated chartered surveying practice with offices in both Sheffield and Doncaster. We manage commercial property, advise on service charges, handle lease events, and consult on facilities management. Bread-and-butter surveying work. But over the past two years, we've also been building AI tools in-house — not as a side project, but as a core part of how we deliver. That combination of chartered expertise and genuine technical capability is rare in this industry, and it's why I think the conversation around AI in Doncaster and digital transformation in Doncaster needs a property perspective.

Doncaster's Quiet Tech Revolution

Most people outside South Yorkshire wouldn't immediately associate Doncaster with technology. But that's changing fast. The town has been designated as part of the South Yorkshire AI Growth Zone, a government-backed initiative recognising the region's potential for AI-driven economic development. The Gateway One digital tech hub at Unity is attracting businesses focused on data, automation, and digital services. And organisations like Automated Analytics — a Doncaster-based data science firm — are proving that serious tech work happens here, not just in London or Manchester.

For commercial property, this matters on two fronts. First, the occupier base is shifting. We're seeing more demand for flexible, well-connected workspace from tech and digital businesses. The kind of tenants who expect decent connectivity, modern fit-outs, and landlords who actually understand what they do. Second, the tools available to manage property are being transformed by the same technologies these tenants are building.

What AI Actually Does for Property Management

There's a lot of noise around AI in property — PropTech Doncaster, property AI, smart buildings. Most of it is vague. So let me be specific about what we're doing and what it changes.

We've built three AI products at Hillway, each targeting a real pain point in commercial property management:

None of this replaces a surveyor's judgement. It replaces the hours spent digging through filing cabinets, cross-referencing spreadsheets, and manually updating lease schedules. The AI handles the processing; we handle the professional advice. That's the distinction that matters.

Why Most Property Firms Can't Do This

Doncaster has strong commercial property firms. PPH Commercial has been operating locally for over 30 years. Barnsdales has roots going back 115 years. Both are well-established. But the traditional model of a surveying practice doesn't lend itself to building technology. You'd need to hire developers, understand AI architecture, manage infrastructure — and do all of that while maintaining RICS standards and actually serving clients. Most firms sensibly don't try.

Then there are the pure technology players. Firms like doncaster.ai and Automated Analytics do impressive work with data and machine learning. But they don't have the domain expertise in commercial property. They don't know what a Section 25 notice is. They haven't sat through an arbitration over a rent review. They can build algorithms, but they can't tell you whether the output makes sense in a property context.

What Hillway does differently is sit in both camps. We're a regulated RICS firm — Registration No. 900798 — with genuine chartered surveying credentials. And we build our own AI. That's not a marketing line. Harris AI is in production. It runs every day. The code is ours. The property knowledge embedded in it is ours. When we talk about digital transformation in Doncaster's property sector, we're talking from direct experience of doing it.

What This Means for Property Owners in Doncaster

If you own or manage commercial property in Doncaster — whether that's industrial units around Wheatley, retail in the town centre, or offices near Lakeside — the question isn't whether AI will affect your operations. It already is. Tenants expect faster responses. Investors expect better data. Compliance requirements keep increasing. The manual approach to commercial property management doesn't scale.

Digital transformation for a property portfolio doesn't mean ripping everything out and starting again. It means choosing the right platforms (we work with Re-Leased for cloud-based property management, Xero for financial integration), connecting them properly, and layering intelligence on top. It means your property manager gets an AI-generated briefing before a tenant meeting instead of spending 45 minutes pulling together notes manually. It means service charge queries get answered in hours, not weeks.

The broader South Yorkshire tech ecosystem — spanning Sheffield's Advanced Manufacturing Innovation District, Doncaster's logistics and data corridors, and Rotherham's emerging innovation centres — is creating a regional economy where technology-literate professional services aren't a luxury. They're a baseline expectation. Property is catching up.

Getting Practical

Our Doncaster office is at JS Business Centre, Hyde Park Industrial Estate, DN4 5AB. We work with landlords, investors, and occupiers across Doncaster and South Yorkshire. If you're a property owner thinking about how to modernise your management approach, or a business wondering whether your current property advisors are keeping pace with what's possible, we'd welcome the conversation.

We won't try to sell you a platform you don't need. We're surveyors first. But we also happen to build AI tools that make surveying better — and we think that combination is exactly what commercial property management in Doncaster needs right now.

MF

Matt Fitzgerald MRICS

Managing Director, Hillway Holdings Limited

Matt is a chartered surveyor and the founder of Hillway, an RICS-regulated consultancy combining commercial property expertise with in-house AI development. Based in South Yorkshire with offices in Sheffield and Doncaster, Hillway advises on property management, service charges, lease events, and PropTech strategy.